Getting viable keywords is not as straight forward as it sounds. First, you need to align your content with things people you want as customers are searching for. AdWords will always be a great place to start. Find the Keyword Planner for AdWords and type in some relevant information about your blog's subject. If you are a writer, for example, some frequently searched keywords might be "how to write a blog," "software for writers," or "how to write for blogs." This will give you some blog post ideas as well as the necessary keywords to get writing. Since people search on Google every day, these keywords can change at the speed of light, so always make sure to update your keyword list each time you write a new blog post.
Get a Clue:
What are you customers and potential customers interested in reading? It's not always easy to tell what people want. A good tool to help you out is Google Trends. Google will let you know what everyone is searching for. Just select the country you are looking to target and the genre that is relevant to you. Google supplies a list of the most searched for articles and news stories.
Another tip is to follow all of the popular blogs that share similar types of customers or have similar subjects as your own blog. You should avoid copying or plagiarizing; however, reading successful blogs will give you ideas to write. Also, reading in the subjects you wish to write in is a great way to learn best practices.
Keywords to Work:
Keywords are ready and willing to do the leg work of pulling traffic to your site, but you have to give them a little nudge first. Make sure that your content has all the necessary keywords, but don't flood your writing with them. Too many keywords in one sentence or paragraph will set off Google's alarm bells, blocking your site from popping up in searches. Keywords should be sprinkled over your content, not shoved down your readers' throats. Using a keyword in your tags and headlines will also help people to find and click to your posts.
Vary your Articles:
Some short, some long, some in depth, some quick and to the point. Varying the length of your posts and your paragraphs will make everything just a touch more interesting.
Split it up:
Having subheadlines inside of each of your articles will help to break up the content. This helps to build you content up in two ways. Readers can browse the smaller headlines in each of your posts to see if this article is what they are expecting. Subheadlines also make a great spot to insert a few of the keywords that might be hard to naturally include in your writing.
Making sure your work is grammatically correct is a great way to build trust and make your writing mean more to your readers. Would you trust an article that reads like it was written by a child? If simple words were misspelled and basic English ignored? It would be hard to take anything seriously, even if it was written by a master electrician or awarded sous chef. The more effort you put into content, the more people will trust what it is you have to say. Making sure your writing is edited, easy-to-read, well-formatted, and well-worded will give your content a big boost in the search engines.
Posting your content to a blog then sitting around hoping for traffic isn't the best strategy, no matter how well you follow the rules of SEO. Post links to your content on your social media accounts. Invite customers to Like your page on Facebook or follow you on Twitter for coupons to garner a bigger, more involved audience. Get guest posters involved in creating quality backlinks to your site. Comment on other blogs (don't spam them with links to your content!) and start intelligent discourse; it will lead others back to your content.
While building strong SEO-friendly content might seem like a hassle at first, don't give up! Building a strong audience will take time and patience and diligence, but it will all be worth it in the end. Audience growth can lead to increased sales, quality backlinks to your content, and increased interaction and emotional connections with your brand.